CAREERS

Assistant Manager – Digital Marketing

Position Title: Digital Marketing Specialist
Qualification: Graduate & Above
Specialization: Digital Marketing
Age Group (Years): 22 and above
Gender: M/F (Female preferred)
Experience Group (Years): 3-4 years & above
Industry Preference: Education/EdTech/Agency

Technical Skills (Mandatory Skills Required):

• Search Engine Optimization (SEO)
• Performance Marketing
• Google Analytics/Google Ads
• Social Media Marketing
• Content Management Systems (CMS) like WordPress & HTML/CSS (basic understanding)
• Email, WhatsApp, SMS Marketing Tools
• Good Photography & Video Shoot Skills
• Video Editing & Reel Making Skills
• Data Analysis and Reporting Tools (e.g., Excel, Google Sheets)

Expertise Required (Mandatory Skills):

• Proven experience in SEO and Performance Marketing
• Social Media Enthusiast
• Strong knowledge of Google Analytics and Google Ads
• Proficiency in using social media platforms for marketing purposes
• Excellent written and verbal communication skills
• Ability to analyze data and create actionable insights
• Experience with content marketing

Additional Skills:

• Familiarity with A/B testing and conversion rate optimization
• Knowledge of marketing automation tools
• Ability to work collaboratively in a team environment
• Creative thinking and problem-solving abilities

Key Responsibilities:

• Coordinate with internal teams and students for generating high-quality content.
• Develop and implement effective SEO strategies to improve organic search rankings and drive website traffic.
• Manage and optimize performance marketing campaigns across various digital platforms to achieve targeted ROI.
• Analyze website and campaign performance using tools like Google Analytics, and provide insights and recommendations for improvement.
• Collaborate with the content team to create engaging and SEO-friendly content.
• Monitor and manage social media marketing efforts to enhance brand presence and engagement.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Assist in the development and execution of email, WhatsApp, SMS marketing campaigns.
• Track and report on key performance indicators (KPIs) to measure the success of digital marketing initiatives.
• Work closely with the marketing team to ensure alignment of digital marketing strategies with overall business goals.
• Stay updated with the latest trends and best practices in digital marketing.